1. Introduction
Digital Growth Experts (ABN: 74 649 452 077) uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze website performance, and deliver personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
By using our website at digitalgrowthexperts.com.au, you consent to the use of cookies as described in this policy. This Cookie Policy should be read alongside our Privacy Policy and Terms of Service.
We are committed to transparency and compliance with Australian Privacy Principles (APPs) under the Privacy Act 1988 and the General Data Protection Regulation (GDPR) for international visitors.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They contain information about your browsing activity and preferences, allowing websites to "remember" you on subsequent visits.
2.1 How Cookies Work
When you visit our website, cookies are sent from our web server to your browser and stored on your device. These cookies contain a unique identifier that allows us to recognize your browser and remember information about your visit.
2.2 Types of Technology
In addition to cookies, we may use similar tracking technologies including:
- Web Beacons (Pixels): Small graphic images embedded in web pages and emails to track user behavior
- Local Storage: Browser storage that retains data beyond a single session
- Session Storage: Temporary storage that expires when you close your browser
- Scripts: JavaScript code that collects information about your interaction with our website
For simplicity, we refer to all these technologies collectively as "cookies" in this policy.
3. Why We Use Cookies
Digital Growth Experts uses cookies for several important purposes:
3.1 Essential Website Functionality
- Enable core website features and navigation
- Remember your cookie consent preferences
- Maintain security and prevent fraud
- Support form submissions and contact inquiries
3.2 Performance and Analytics
- Understand how visitors use our website
- Analyze traffic patterns and user behavior
- Measure website performance and load times
- Identify popular content and high-performing pages
- Improve user experience based on data insights
3.3 Marketing and Advertising
- Deliver targeted advertising on third-party platforms
- Track conversion rates and campaign effectiveness
- Build remarketing audiences for personalized ads
- Measure return on investment (ROI) for digital marketing campaigns
3.4 Personalization
- Remember your preferences and settings
- Provide relevant content recommendations
- Customize website experience based on past behavior
4. Types of Cookies We Use
We use different categories of cookies based on their function and duration:
4.1 Essential Cookies (Strictly Necessary)
Purpose: Required for basic website functionality
Duration: Session or persistent
Can be disabled: No (these cookies are necessary for the website to function)
These cookies enable core features such as:
- Page navigation and access to secure areas
- Cookie consent banner functionality
- Form submissions and contact requests
- Security and fraud prevention
4.2 Performance Cookies (Analytics)
Purpose: Collect data about website usage and performance
Duration: Persistent (typically 1-2 years)
Can be disabled: Yes
These cookies help us understand:
- Number of visitors and page views
- Pages visited and time spent on site
- Traffic sources and referral URLs
- Bounce rates and exit pages
- Device types and browser information
Primary Tool: Google Analytics
4.3 Functionality Cookies
Purpose: Remember your preferences and personalize your experience
Duration: Persistent (varies by cookie)
Can be disabled: Yes
These cookies enable:
- Language preferences
- Region or location settings
- Previously filled form information
- Customized content display
4.4 Marketing Cookies (Advertising/Targeting)
Purpose: Deliver targeted advertising and track campaign performance
Duration: Persistent (typically 30-90 days)
Can be disabled: Yes
These cookies allow us to:
- Show relevant ads on Google, Facebook, LinkedIn, and other platforms
- Build remarketing audiences based on website visits
- Track conversions from PPC campaigns
- Measure advertising effectiveness and ROI
- Limit ad frequency (how often you see the same ad)
Primary Platforms: Google Ads, Facebook Pixel, LinkedIn Insight Tag
4.5 Session vs. Persistent Cookies
- Session Cookies: Temporary cookies deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period (days, months, or years) until expiration or manual deletion
4.6 First-Party vs. Third-Party Cookies
- First-Party Cookies: Set directly by digitalgrowthexperts.com.au
- Third-Party Cookies: Set by external services like Google Analytics, Facebook, LinkedIn
5. Specific Cookies on Our Website
Below is a detailed list of cookies used on the Digital Growth Experts website:
5.1 Essential Cookies
| Cookie Name | Purpose | Duration |
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Maintains your session as you navigate the site | Session |
| PHPSESSID | Preserves user session state across page requests | Session |
5.2 Analytics Cookies (Google Analytics)
| Cookie Name | Purpose | Duration |
| _ga | Distinguishes unique users and calculates visitor data | 2 years |
| _gid | Distinguishes users for 24-hour period | 24 hours |
| _gat | Throttles request rate to Google Analytics | 1 minute |
| _ga_[container-id] | Stores and updates unique user ID for GA4 | 2 years |
5.3 Marketing Cookies
| Cookie Name | Provider | Purpose | Duration |
| _fbp | Facebook | Tracks visits across websites for Facebook advertising | 90 days |
| fr | Facebook | Delivers, measures, and improves ad relevancy | 90 days |
| IDE | Google | Used for remarketing and targeted advertising | 1 year |
| test_cookie | Google | Checks if browser accepts cookies | 15 minutes |
| li_sugr | LinkedIn | Browser identifier for LinkedIn advertising | 90 days |
| bcookie | LinkedIn | Browser identifier cookie for LinkedIn services | 1 year |
Note: This list represents commonly used cookies. The specific cookies on our website may vary over time as we update our services and technology.
6. Third-Party Cookies
Digital Growth Experts uses third-party cookies from trusted service providers to support our digital marketing services and website functionality.
6.1 Google Services
Purpose: Website analytics, advertising, remarketing
- Google Analytics: Tracks website traffic and user behavior
- Google Ads: Delivers targeted advertising and conversion tracking
- Google Tag Manager: Manages tracking codes and pixels
Privacy Policy: Google Privacy Policy
Opt-Out: Google Analytics Opt-out Add-on
6.2 Facebook (Meta)
Purpose: Social media integration, advertising, conversion tracking
- Facebook Pixel: Tracks website visits for Facebook advertising campaigns
- Custom Audiences: Builds remarketing audiences based on website behavior
- Conversion Events: Measures effectiveness of Facebook ads
Privacy Policy: Facebook Privacy Policy
Manage Ads: Facebook Ad Preferences
6.3 LinkedIn
Purpose: Professional networking, B2B advertising, conversion tracking
- LinkedIn Insight Tag: Tracks conversions and builds remarketing audiences
- Matched Audiences: Targets LinkedIn members based on website visits
Privacy Policy: LinkedIn Privacy Policy
6.4 Other Third-Party Services
We may use additional third-party services that set cookies, including:
- Email Marketing Platforms: Mailchimp, ActiveCampaign (tracking email engagement)
- CRM Systems: HubSpot, Salesforce (customer relationship management)
- Heatmap Tools: Hotjar, Crazy Egg (user behavior analysis)
- Live Chat Software: Intercom, Drift (customer support)
Important: We do not control third-party cookies. These services operate under their own privacy policies and cookie practices. We recommend reviewing their privacy policies for detailed information.
7. How to Manage Cookies
You have control over your cookie preferences and can manage or disable cookies through several methods:
7.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences by category
You can update your preferences at any time by accessing the cookie settings on our website.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept only first-party cookies
- Delete existing cookies
- Receive notifications before a cookie is stored
Browser-Specific Instructions:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
For detailed instructions, visit your browser's help documentation.
7.3 Opt-Out Tools
You can opt out of specific tracking services:
7.4 Mobile Device Settings
For mobile devices, you can limit ad tracking:
- iOS: Settings → Privacy → Tracking → Turn off "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → Opt out of Ads Personalization
7.5 Impact of Disabling Cookies
If you disable or reject cookies, please note that:
- Some website features may not function properly
- Your user experience may be diminished
- You may need to re-enter information on return visits
- Personalized content and recommendations will be limited
Essential cookies cannot be disabled as they are necessary for basic website functionality.
8. GDPR Compliance for International Visitors
While Digital Growth Experts is an Australian-based company, we recognize that visitors from the European Union (EU) and European Economic Area (EEA) have rights under the General Data Protection Regulation (GDPR).
8.1 GDPR Cookie Requirements
Under GDPR, we obtain your explicit consent before placing non-essential cookies on your device. Our cookie consent mechanism complies with GDPR requirements by:
- Providing clear information about cookies before consent
- Offering granular consent options (accept, reject, customize)
- Allowing you to withdraw consent at any time
- Not using pre-ticked boxes or implied consent
8.2 Data Subject Rights
EU/EEA visitors have the following rights regarding cookies and personal data:
- Right to Access: Request information about data collected via cookies
- Right to Rectification: Correct inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing for marketing purposes
- Right to Withdraw Consent: Revoke cookie consent at any time
To exercise these rights, contact us at [email protected].
8.3 Legal Basis for Cookie Use
Under GDPR, our legal bases for using cookies include:
- Consent: For analytics and marketing cookies
- Legitimate Interest: For essential cookies necessary for website functionality
8.4 International Data Transfers
Some of our third-party service providers (Google, Facebook) may transfer data outside the EU/EEA. These transfers are protected by:
- Standard Contractual Clauses (SCCs)
- Privacy Shield frameworks (where applicable)
- Adequate data protection safeguards
8.5 GDPR Cookie Resources
For more information about GDPR and cookies:
9. Do Not Track Signals
Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universal standard for how websites should respond to DNT signals.
At this time, Digital Growth Experts does not respond to DNT signals. However, you can manage your cookie preferences through:
- Our cookie consent banner
- Browser cookie settings
- Third-party opt-out tools
We will continue to monitor developments in DNT standards and update our practices accordingly.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in:
- Cookie technologies and practices
- Third-party service providers
- Legal requirements and regulations
- Website features and functionality
The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
Material changes will be communicated through:
- Updated cookie consent banner on your next visit
- Email notification to subscribed users (for significant changes)
Continued use of our website after changes indicates your acceptance of the updated Cookie Policy.